Shaping the future of 3D digital fashion from the inside out
I’ve spent 13 years building the products that help the world’s leading fashion brands design faster, waste less, and collaborate across continents, all before a single physical sample is made.
brands on the platform
shipping products
Building sustainable workflows, not just fancy tools
Over 13 years at Browzwear, I’ve been part of something rare – watching a product category grow from a niche innovation into an industry standard. As PM for VStitcher and Stylezone, I’ve translated complex technical capabilities into workflows that real teams adopt and love.
My work sits at the intersection of technical precision and human empathy. Pattern makers, technical designers, and creative directors all work differently – and I’ve learned to build for each of them, while keeping the end-to-end journey coherent.
I’m now looking for my next challenge: a PM role where product depth, cross-functional leadership, and a genuine passion for the user’s work are valued.
Discovery, roadmap, delivery, and adoption — across two flagship products with global user bases.
Direct partnerships with Walmart, Under Armor, Nike, Puma, and 1,000+ brands and manufacturers.
Designed and shipped the Open Platform API strategy, enabling a growing ecosystem of technology partners.
Every roadmap decision I’ve made ties back to a measurable business outcome. Reducing physical samples directly cuts production costs.
Real challenges. Real outcomes.
Every story below reflects a problem I helped solve through product decisions – from initial discovery conversations to the features that drove the result.
Global retail giant
Achieving a true end-to-end digital workflow across a global team
The Challenge
Walmart’s technical design team needed to integrate VStitcher and Stylezone into a workflow that could scale across their private label product development, while managing vendor collaboration at global volume.
The Solution
The Stylezone vendor collaboration model I helped design allowed Walmart to include overseas manufacturers directly in the review workflow, turning 3D assets into a shared source of truth for both design and production teams.
The Outcomes
- End-to-end digital workflow
- Vendor collaboration at scale
- Reduced sample rounds
Multi-brand fashion house
Enabling a “smart-to-market” approach across 20+ brands
The Challenge
With 20+ brands and licensed trademarks, Perry Ellis needed to scale design consistency across teams while dramatically cutting the physical salesman sample budget for merchandising and retail.
The Solution
The digital library framework I defined in VStitcher provided validated, reusable pattern blocks. Vstictehr and Lotta allowed design freedom within those validated constraints. The result: a single physical sample per colorway, with 3D models carrying the rest.
The Outcomes
- 50–75% fewer samples
- Faster fit validation
- Significant cost savings
Global fashion retailer
Achieving a true end-to-end digital workflow across a global team
The Challenge
Bonprix needed to eliminate physical sample dependency across over 1,000 styles per collection, spanning teams in Hamburg, Poland, and Otto International — each with different workflows and skill levels.
The Solution
I led the product work that enabled digital twin creation via fabric scanning (Vizoo + FAB integration), standardized fit iteration in VStitcher, and digital styling briefings in Stylezone, replacing face-to-face QA sessions entirely.
The Outcomes
- 30% faster development
- 50–100% sample reduction
- 100% digital fit iterations
Technical sportswear brand
Achieving a true end-to-end digital workflow across a global team
The Challenge
Odlo was running expensive physical photoshoots for seasonal e-commerce and catalog imagery – a high-cost, time-intensive process that limited creative flexibility and slowed their go-to-market timeline.
The Solution
The photorealistic rendering pipeline in VStitcher, combined with accurate fabric simulation, gave Odlo studio-quality images straight from 3D. This was only possible because of the fabric accuracy work my team invested in across multiple release cycles.
The Outcomes
- 70% cost reduction
- Photoshoots replaced by 3D
- Environmental impact reduced
Leading apparel manufacturer
Pioneering 3D adoption across a global manufacturing group
The Challenge
MAS Holdings, one of the world’s largest apparel manufacturers, needed to embed 3D product development across multiple manufacturing facilities and brand partnerships, requiring tooling that served both design-side and production-side users.
The Solution
The full suite deployment — VStitcher for construction, Stylezone for collaboration, and the Open Platform for connecting to their internal systems — reflected years of product investment in making Browzwear usable at enterprise manufacturing scale.
The Outcomes
- Full suite adoption
- Manufacturing workflow integration
- Multi-brand deployment
Value fashion retailer
Driving fit consistency and speed at high-volume retail scale
The Challenge
PEPCO needed to achieve fit consistency across hundreds of SKUs, reduce lead times significantly, and minimize physical samples – all while maintaining quality standards at a high-volume, value retail price point.
The Solution
The fit validation workflow I shaped in VStitcher — combined with the digital briefing layer in Stylezone — gave PEPCO the tools to review, iterate, and approve fit digitally, without waiting for physical samples to travel internationally.
The Outcomes
- 40% fewer samples
- Accelerated time-to-market
- Consistent garment fit at scale
Reinventing 3D avatars and opening the door to a creator economy
One of the most consequential decisions I made as PM was rethinking how avatars are created in VStitcher from the ground up both as an internal tool improvement, and a platform play that unlocked an entirely new ecosystem.
The Challenge
Browzwear’s avatar pipeline was a closed, internal process. Creating a new avatar required deep in-house expertise and months of work, making it impossible for third-party 3D artists or agencies to contribute. This was limiting the range of body representations available to customers — and leaving a huge creator opportunity on the table.
The Solution
I led the redesign of the avatar creation pipeline into an open, standardized format that external 3D artists and agencies could work with directly. Alongside this, I defined and shipped an encryption and licensing system that allows external creators to protect their 3D work and monetize it — giving them a commercial reason to invest in building for the Browzwear ecosystem.
The Outcomes
For the first time, professional 3D studios and independent creators could build avatars and 3D content for VStitcher users, sell it securely, and retain control over their intellectual property. This transformed Browzwear from a closed software vendor into a platform with a growing content marketplace — a structural shift in how the product creates and captures value.
13 Years Building at the Frontier
A few of the defining chapters from my time growing Browzwear’s product into the global standard for 3D digital apparel.
Learning the language of fashion production
Embedded with pattern makers, technical designers, and sample rooms to understand the real workflow. Built the user empathy and domain vocabulary that has shaped every product decision since.
Scaling VStitcher from niche to necessary
Drove the expansion of VStitcher’s simulation accuracy and workflow depth. Launched key collaboration features and began the work that would eventually become Stylezone. First major enterprise brand deployments.
Launching the Open Platform
Led the expansion of VStitcher’s simulation accuracy and workflow depth. Launched key collaboration features and began the work that would eventually become Stylezone. First major enterprise brand deployments.
Automation, AI, and the ecosystem flywheel
Framing Browzwear’s digital maturity for enterprise customers focusing on production ready digital, powered by with AI driven workflows.
What I bring to the role
Product strategy & vision
Defining multi-year product direction across two platforms while staying grounded in quarterly customer outcomes.
User research & discovery
Deep customer relationships and structured discovery with technical designers, pattern makers, merchandisers, and factory teams.
Technical depth
Comfortable with simulation engines, APIs, rendering pipelines, and cloud architecture, enough to be a real partner to engineering.
Ecosystem & integrations
Built Browzwear’s open platform strategy, partner program, and third-party integration model from the ground up.
Metrics-driven decisions
Defined and tracked adoption metrics, customer ROI frameworks, and feature success criteria across enterprise accounts.
Cross-functional leadership
Long-term collaboration with engineering, design, sales, marketing, customer success, and C-suite stakeholders.